Jonathan Taylor - Polymath: Coaching, Consulting, Capital | LinkedIn (2024)

Continuing a brand engagement with Gilead, Tolleson turned to a redesign of the biopharmaceutical firm's website. Gilead’s trajectory over the years merited a web revamp to address the depth and complexity of its content and improve accessibility to information directed at its segmented audience. Designed with an updated look and feel aligned with its ongoing branding effort, Gilead’s new site also addressed content management, third-party integration and usability needs.

To improve…

Continuing a brand engagement with Gilead, Tolleson turned to a redesign of the biopharmaceutical firm's website. Gilead’s trajectory over the years merited a web revamp to address the depth and complexity of its content and improve accessibility to information directed at its segmented audience. Designed with an updated look and feel aligned with its ongoing branding effort, Gilead’s new site also addressed content management, third-party integration and usability needs.

To improve navigation and content discovery, the site was redesigned around Gilead’s two primary users – patients and medical professionals. A robust CMS tool was customized and implemented to improve the ease and timeliness of uploading content, and third-party information was integrated and branded to reflect Gilead’s visual language. The new Gilead.com launched with a branded aesthetic and improved content integration, offering its users a richer, more tailored web experience.

HP’s acquisition of Palm in 2010 significantly increased the company’s presence in one of technology’s fastest growing segments. Its global scale and financial strength plus Palm’s award-winning webOS experience and family of smartphones enhanced HP’s ability to participate more aggressively in the $100 billion mobile device market.

In March of 2011 at the Herbst Pavilion in San Francisco, HP unveiled to the press three new products – all running the latest version of webOS…

HP’s acquisition of Palm in 2010 significantly increased the company’s presence in one of technology’s fastest growing segments. Its global scale and financial strength plus Palm’s award-winning webOS experience and family of smartphones enhanced HP’s ability to participate more aggressively in the $100 billion mobile device market.

In March of 2011 at the Herbst Pavilion in San Francisco, HP unveiled to the press three new products – all running the latest version of webOS. Concurrently, an event landing page went live and introduced to the world the HP TouchPad and the two new HP smartphones. The press described the day as one of HP’s greatest marketing feats and an event that even Steve Jobs would be proud of.

Every Pablo product is a testament to tireless craftsmanship and uncompromising design thinking — a harmonious interplay of light, form, and utility. To capture and translate this concept to the web, Pablo worked with Tolleson to deliver an experience as thoughtfully produced as his lighting solutions. Serving as both a digital showroom and an ecommerce portal, the site reflects Pablo's highly functional and aesthetically pure approach to design.

To present products that transform both…

Every Pablo product is a testament to tireless craftsmanship and uncompromising design thinking — a harmonious interplay of light, form, and utility. To capture and translate this concept to the web, Pablo worked with Tolleson to deliver an experience as thoughtfully produced as his lighting solutions. Serving as both a digital showroom and an ecommerce portal, the site reflects Pablo's highly functional and aesthetically pure approach to design.

To present products that transform both light and space, Pablo required an immersive website that spoke to both designers and consumers. Product pages showcase a cascade of photographs capturing personality and detail. The new site functions much like an interactive catalog, capturing the refinement of Pablo’s products and the spirit of his design philosophy.

Palm has always epitomized simplicity and great user experiences – traits that have been part of its DNA and remained part of its culture since the introduction of the first Palm Pilot. As HP prepared to acquire Palm, we initiated an exploration of these origins and recommended a brand narrative that could live simply and harmoniously with the new parent company.

This booklet takes a closer look at the core thinking that inspires how Palm works, Palm’s creative process, and how it puts…

Palm has always epitomized simplicity and great user experiences – traits that have been part of its DNA and remained part of its culture since the introduction of the first Palm Pilot. As HP prepared to acquire Palm, we initiated an exploration of these origins and recommended a brand narrative that could live simply and harmoniously with the new parent company.

This booklet takes a closer look at the core thinking that inspires how Palm works, Palm’s creative process, and how it puts products out in the world. We managed to express complex OS features with simple visual metaphors and developed a photography style that allows the user personality to stand out despite an over-saturated smartphone market.

Although VMware quickly grew from startup to become the global leader in virtualization software, it found itself losing market share to larger infrastructure providers after the rise of the cloud. To address this challenge, the company engaged Tolleson to revitalize its image and secure its market position.

After eliminating its old mark, which conflicted with its corporate message of “freedom from constraints,” we evolved VMware’s logotype to retain equity. We also provided an in-depth…

Although VMware quickly grew from startup to become the global leader in virtualization software, it found itself losing market share to larger infrastructure providers after the rise of the cloud. To address this challenge, the company engaged Tolleson to revitalize its image and secure its market position.

After eliminating its old mark, which conflicted with its corporate message of “freedom from constraints,” we evolved VMware’s logotype to retain equity. We also provided an in-depth graphic system that could be implemented by the internal team and third-party agencies across all customer touch points.